October was a vibrant month in Launceston! We were thrilled to showcase our spring fashion at the Tags Off_ parade at Du Cane Brewing, and to celebrate our region’s incredible hospitality and produce during the four-day NORTH by Night Festival. With many sold-out events, mouth-watering menus featuring northern Tasmanian producers, and tantalising cocktails, the festival was a huge success. Early reports show that over 75% of attendees visited a new venue—highlighting just how much our amazing city has to offer after dark. A heartfelt thank you to all the businesses who participated and helped bring the festival to life.
We also extend our warmest congratulations to the finalists and winners of the Visit Northern Tasmania Champions of Tourism and the Tasmanian Tourism Awards. We’re especially proud of our Marketing Manager, Charlotte, who was a finalist in the Champions of Tourism—an outstanding achievement!
As we head into the festive season, we know many of you are busy with Christmas orders, extended trading hours, rosters, and planning joyful events. To support your marketing efforts, we’ve included the Launceston Placebrand Asset Library—a fantastic resource created by the City of Launceston to help us all speak with a unified voice. We use it regularly and highly recommend it.
Christmas in the City promises to be magical this year. Decorations will be installed in the coming weeks, and the CBD skyline will sparkle with the winning banners from the City of Launceston’s Deck the Mall competition. And of course, nothing marks the season quite like the Lighting of the Christmas Tree on Saturday, 29th November—a truly special moment for our community.
We have some exciting events and activations planned for the holiday season. Don’t forget to sign up for Light Up Launnie to be part of our festive marketing campaign and help spread the cheer.
Warm regards,
Gab Dicarlantonio
Executive Officer
gab@launcestoncentral.com.au
Sign up now for Launceston Central Christmas campaign
Upcoming deadline: 17 November
Last week, we emailed our stakeholders the many ways local businesses can partner with us for our upcoming Christmas campaigns. Your business can be featured in our holiday promotions by doing one or more of the following:
Sign up for the Light Up Launnie window display campaign (deadline 17 November)
Contact us with your extended trading hours to be featured in our website
Contact us with any family discount or special deals for the night of the Christmas tree lighting (Saturday 29 November)
Just remember: we cannot feature your business in this campaign unless you contact us by the deadline! Email us at info@launcestoncentral.com.au or give us a jingle bell at 03 6334 3321 to sign on to the Light up Launnie campaign (see below for more details).
Lighting of the Christmas tree road closures
Saturday 29 November (St John Street and Brisbane Street)
The lighting of the Tree traffic management plan is scheduled to take place on Saturday the 29 November in the Brisbane Street Mall. Please plan accordingly for the following road closures:
Hard road closure of Brisbane Street "The Avenue" (between St John Street and George Street) from 3:30pm and 9.30pm.
Hard road closure of St Johns Street (between Paterson and York) between 4pm and 9.30pm
The silly season is nearly here! Mark your calendar for these events which may bring extra people into the city:
Tasmania JackJumpers v South East Melbourne Phoenix (6 Nov)
Albert Hall Community Day (9 Nov)
Thai Food and Culture Festival (9 Nov)
Netball Tasmania Masters Cup (15-16 Nov)
Lighting of the Christmas Tree (29 Nov)
Launceston Lions Club Christmas Parade (6 Dec)
World Street Eats (6 Dec)
Visit the link below to plan and prepare ahead of time for heightened activity in the city.
Register now for Launceston CBD Retail Crime Info Session
Wednesday 19 November 5:30-7:00 pm (Town Hall)
Presented by the City of Launceston, Tas Pol, and Launceston Central, join us before the holiday season for a free workshop on retailer safety with Chris Jackson, Launceston Station Acting Sergeant. The agenda will include:
What Does Retail Crime Look Like in Tasmania?
Counterfeit Currency - How to identify, what to do with it
Current and Emerging Trends (Locally/Nationally)
Proactive loss reduction & reporting to police
Auror, the Retail Crime and Loss Prevention Platform (Presented by James Gardiner)
Upcoming plans for police operations over holiday period
What Council can do to assist (Presented by LCC)
Q&A Session
This session is suitable for business owners, managers, and any other personnel that interact with the public. Light refreshments provided, but registration is required to attend. Click the link below to secure a spot for yourself and your
Register online to utilise this vital resource provided by City of Launceston
There’s something about this place that’s hard to put into words, but we try anyway. You feel it in the hum of the cafés, in the way strangers say hello, in the mix of history and new ideas that run through the city like our three waterways. It’s what we call the undercurrent, the quiet pulse that connects us.
What is the Launnie Placebrand Library?
The Launnie Placebrand Library was created by the City of Launceston to help local businesses, makers and storytellers tap into our shared story. Inside, you’ll find free photography, messaging and design tools that capture what it means to live, work and create here. It’s not about logos or slogans, it’s about consistency, warmth and authenticity in the way we talk about Launceston.
Use the library assets to promote your local business
Whether you’re posting on social media, creating a menu, or promoting an event, the library helps us all speak in the same voice, proud of where we are and of the people who make it what it is. See the link below to search the asset library and register to begin utilising this valuable resource.
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