In this issue:

• A goodbye message from Amanda McEvoy
• Read below for an update on the Christmas events, activations and shopping guides.
• Make sure you're aware of all the major events and road closures in the city.

Welcome to your monthly stakeholder newsletter from the team at Launceston Central. This month, we bid farewell to Amanda McEvoy, whose leadership and dedication have shaped the organisation over the past seven years. Read more as Amanda shares her gratitude and highlights from her time with us, and join us in thanking her for the incredible impact she’s had on the team and our city.

Festive fun in the city!

Until 22 December | City wide

Get into the festive spirit with Christmas carols and live entertainment in the mall every Saturday! Santa’s Mailbox is back in the Old Brisbane Arcade for little ones to send letters to the North Pole, and the popular Find Santa’s Reindeer competition returns, encouraging families to explore the city while hunting for clues. Be sure to share these exciting activities with your customers!

Charity Cherry Auction

14 December | Harvest Market

Harvest Market is beginning what we hope will become a standing tradition in Launceston. They're auctioning the season's first box of cherries in support of Rural Alive and Well. This is in support of our rural communities, without whom Tasmania would not enjoy its global reputation for food and beverage excellence. Head to the market for a morning of fun, goodwill, and of course... cherries!

Meet the Twelve Shoppers of Christmas

This year, we’ve created a playful cast of characters to make holiday shopping in Launceston’s CBD fun and easy! From Long List Lucy to Eco Eric, each shopper has their own unique style, with curated holiday tips and gift guides featuring local stores to match their personality.

While we can’t list every business in the 12 Shoppers of Christmas guides, we encourage local shops to get involved by sharing the shopper profiles that best suit their store on social media. Each persona will be highlighted through posts and reels—engage by commenting or sharing the ones that align with your range to connect with customers and maximize exposure.

Explore all 12 shoppers on our website and join in spreading the festive buzz around Launceston!

These events will bring extra people into the city.

• Christmas Parade (7 Dec)
• UTAS Town and Gown Parade (12 Dec)
• The Wizard of Oz (13 Dec)
• Last Minute Christmas Market (20 Dec)
• Carols at Riverbend (21 Dec)
• Carols by Candlelight (22 Dec)
• Gilmore Classics Race Day (26 Dec)
• Beerfest (31 Dec)
• Launceston Summer Series (17 - 18 Jan)

City of Launceston presents the new Launceston & Tamar Valley Map!

In collaboration with West Tamar and George Town Councils, the City of Launceston proudly introduces a beautifully crafted, double-sided visitor map. With its vibrant colours and detailed illustrations, the Launceston and Tamar Valley map highlights natural and cultural landmarks, scenic trails, parks, and more. 

Local businesses are invited to help share this new Launnie asset with customers. CoL are offering a complimentary pad of 50 tear-off maps along with a double-sided laminated copy — simply email Launnie@launceston.tas.gov.au to request yours. Additional pads are available from Foot & Playsted for $5.30 each. Alternatively, become a Launceston Place Brand Partner to download the map for independent printing.

December road closures

Christmas Parade | 7 December

William Street, Cimitiere Street, Cameron Street, Paterson Street, Brisbane Street, York Street, Elizabeth Street, St John Street and Charles Street

All closed between 10.30 am to 1pm 

University of Tasmania Town and Gown Parade | 12 December

St John Street between Cameron Street and York Street, Brisbane Street between St John Street and Tamar Street, Tamar Street between Brisbane Street and William Street, Cimitiere Street between George Street and Lawrence Street

Closed between 9:00am to 9:45am

Riverside Highschool Graduation Ceremony | 16 December

Cameron Street westbound lane from Tamar Street (with exemption for attendees at Hotel Grand Chancellor).

Closed between 4:30pm and 7:30pm

Beerfest | 31 December

Park Street

Closed between 6am 31 December to 10am 1 January